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About us

Lise Colyer is a director-level marketing and

communications specialist, with an exceptional background

in the corporate, government and charity sectors. 


What's Your Story? is her vehicle for providing these services

within  a three-to-six month engagement to help

organisations prepare for transition and growth spurts. 

She also provides ongoing niche  support for some clients.

From her central London base, she leads client-media

campaigns in the US, across Europe, the Middle East,

South East Asia and Australia.

She pulls together teams for broader services including

market research, events management, ad buying, web 

services, design and print, whenever necessary.


Lise's key strengths are leading complex teams across media

relations, digital and social media, marketing and events functions; reputation management; delivering coherent, powerful strategies; regenerating teams to achieve outstanding business outcomes; crisis communications.

She combines gravitas and a resolute focus on delivery, with accessibility and good humour. Former clients include Julie Meyer (Dragons Den) and Martha Lane Fox.

Alex Penno studied business in Milan and international

relations in the UK, after growing up in the US and

Singapore, so he supports our clients with a solid

grounding in communicating business values to a

global audience. He has a professional background in

business development and business consultancy. 

Alex  works across a number of key client accounts

providing day to day contact, research, reports and

support, with an emphasis on social media. 

If you're looking to convert those followers into

customers and "likes" into sales, Alex will research your

social media impact and help decide what steps to take...

then he'll take them for you. 

Elizabeth Thompson develops style guides and 

implements them for corporate, charity and public

sector clients. She delivers the right set of rules for each 

type of organisation along with guidance and support 

to ensure everybody sticks to them across all company


What spelling and grammar suits your company's profile?


Should your corporate copy read like The Telegraph, the

Wall Street Journal, the Guardian or a hybrid? Getting 

the editorial style right is all part of putting your corporate 

best foot forward. 


Elizabeth commissions, writes and edits corporate

collateral: magazines and apps, websites, brochures, and

electronic newsletters. 

She manages copywriters, designers and design agencies, printers and distributors, making sure your copy not only reads and looks great, it arrives on time and on budget, and makes its way into the right hands. 

Elizabeth leads on readers surveys, checking that audiences are receiving the collateral targeted at them, and enjoying it. She's not even above wearing a silly costume to interview celebrities, if that's what the brief calls for!

Martin McNamara is a former national news journalist.

These days when he's not supporting corporate clients, 

he's writing novels, plays and films. 

Martin is able to find the angle in corporate news that 

works best for intended audiences. 

He takes a corporate brief and, applying his news sense,

approaches the subject with engaging questions to

deliver compelling content - across magazines, websites

and newsletters.

His sensitivity and genuine interest in your news allows

him to interview whoever is best placed to tell the story,

be they the chairman, doorman, a customer or a critic. 

What he uncovers will get to the heart of your corporate

messaging - and convert readers to your cause. 


Among the brilliant people we are working with...


Alexi Vasiliou delivers slick designs that sit proudly

alongside the best-known global blue-chip brands.  


Our specialist on what fonts and colours might suggest, he

supports client re-brands by carefully translating corporate

values into a suitable look and feel.

When we're working up logos and illustrations, Alexi

tirelessly matches themes, corporate aspirations, and what

looks good on a page or screen, to devise the perfect image. 

He produces complete brand packs including fonts, colour

palettes, logo variants and brand guidelines. Also, the

designs and page layouts for new websites and print

publications, working on a retained basis for periodical


Alexi produces posters, fliers, business cards, event

invitations, PowerPoint templates and any other branded collateral a client might need. No two projects are the same. Alexi works closely with us and our clients to ensure a bespoke look and feel delivers precisely to each brief. 

Andy Tomkinson works with What’s Your Story? designing

motion graphics, a business he's been in for 20 years.

Andy converts your corporate messages into compelling

visuals for films and presentations.


He sweats the small stuff, making sure every second of

graphic material is working hard to tell your story.


Audiences need to understand your point – and respond to

it warmly – in a flash.


Here’s a recent example of his work for us.


Throughout the brief, creative consultation and execution, 

Andy works hard to make sure our clients are delighted

with the way their vision is rendered in motion graphics.

Philip Brown is a veteran newspaper photographer who

lends his considerable skills on behalf of our clients,

capturing news worthy images that will attract valuable

press interest.


Think pics! is an important PR mantra. The right photo

can dominate a news page – in print, online or social

media – highlighting your story across more column

inches than it might otherwise earn. And brilliant

photography is certainly proven to drive more

traffic online.


Philip’s sensitivity, light touch and good humour allow

him to bring your news to life in an image, in any

situation, be it a media conference, industry

presentation, office visit, or news package.


Here’s just one example.

Lise Colyer
Alessandro Penno
Philip Brown
Andy Tomkinson
Alexi Vasiliou
Elizabeth Thompson
Martin McNamara
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